Securing funding remains a pivotal goal in the dynamic landscape of startup growth and development. Achieving this goal often requires more than just a compelling business model or a revolutionary product; it necessitates capturing and maintaining the interest of potential investors and partners.
Read MoreIn the evolving world of public relations, choosing the right partner to elevate your brand's voice is crucial. This post demystifies the differences between traditional PR agencies and ERPR's distinctive approach.
Read MoreMedia relations is a subset of public relations. Often you’ll find PR specialists who list media relations as a skill, yet media relations is a complex space that requires deep knowledge of the constantly changing media landscape.
Read MoreThe success of a public relations campaign often hinges on aligning objectives with realistic expectations. If the goal is to enhance sales and support the sales team, strategically targeting coverage in key industry trades will deliver greater ROI compared to exposure in broad-reaching outlets…
Read MorePR campaigns can be driven by numerous objectives: raising brand awareness, publicizing products, managing public perception of issues/problems, even educating broader audiences for long-term benefits…
Read MoreWe can learn much about public relations, and specifically crisis management, through difficult experiences, such as a flight delay.
Read MoreWe'll discuss PR strategies, the role of media relations specialists, and how to land your first media placement.
Read MoreIt's not uncommon for brands to leverage holidays, memorialized months, or particular seasons to run campaigns. The most recent Pride Month was no exception.
Read MoreSyndication offers unparalleled opportunities to amplify reach and impact, allowing a single story to generate a larger volume of coverage. Let’s explore syndication and its value to your media strategy.
Read MoreIn today's dynamic media landscape, women are making significant strides, breaking down barriers, and making their mark on media outlets, from fashion and culture to business and news. These remarkable women helm some of the world’s most notable publications; shaping narratives and driving conversations. Let's look at ten influential women and leaders in the world of media.
Read MoreFrom simple typos to factual inaccuracies, mistakes can undermine the credibility of news articles and publications. Recognizing the significance of maintaining accurate information, media organizations have established correction policies to rectify such errors promptly. This article explores the art of correction requests in the media and provides guidance on how to effectively navigate this process.
Read MoreAs businesses continue to evolve and adapt, so do the ways in which they communicate with the public. Press releases have long been the go-to method for announcing news, but they are not always the most effective or engaging way to communicate with an audience. Here are five ways to effectively make an announcement without a press release.
Read MoreThe Deepwater Horizon public relations debacle highlighted the importance of establishing a crisis management plan before a crisis occurs. Let's take a look at a few important considerations when crafting a PR crisis strategy…
Read MoreOccasionally, when speaking to the media, it is necessary to share information that can not be attributed back to a source…
Read MoreIt can be tempting to take a one-size-fits-all approach to pitching, but even the most compelling story needs a strategy. Securing better placements boils down to pitching smarter, not harder.
Read MoreSome brands achieve the coveted “of the moment” status – when they seem to appear everywhere and become a dominant conversation topic in the public sphere. But even the most hyped brands have a popularity expiration. No brand dominates headlines as an “it” brand forever. Keeping a story fresh is the key to longevity in PR efforts.
Read MoreYou should not embark on a media relations campaign without the proper infrastructure in place. Here’s what you’ll need to set up a communications infrastructure for an organization.
Read MoreI connected with David Hambling, freelance writer who contributes to The Economist, Forbes and The Guardian.
Read MoreSuccessful PR campaigns boil down to telling great stories. Below is a guide on how to best develop engaging storylines. It is as simple as following the five Ws, and questions that influence any news story: who, what, where, when and why?
Read MoreERPR’s series, “Questionnaire for Media,” features members of the media and asks about their lives and careers. I connected with Paul Day, editor of Reuters Events Nuclear.
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