Often companies are heavily involved in the intricacies of event planning, but the media and public relations activate only days before the event launch. Organizations get the most out of each event when they prepare for media coverage and strategy in parallel with event planning. This provides long-term benefits by empowering ERPR to execute pre-publicity, live event and post-publicity programs.
Before the event.
EPPR establishes stories based on event programming that coincide with news, complementary events, industry leaders and celebrities to generate pre-event publicity and interest in media attendance. This effort drives ticket sales, attendance, exposure — all leading to increased awareness.
During the event.
ERPR works to foster both coverage of the event from attending press and relationships between media and event attendees. We serve as a liaison between attendees and the press, adding an additional layer of service for ticket holders. We also serve as a touchpoint for press who need additional information – a resource to ensure event coverage is accurate and as abundant as possible.
After the event.
ERPR works to elongate event coverage by proactively sharing assets with media that were unable to attend on-site. Success here is dependent on proper preparation and quick response time. Frequently, journalists follow-up with requests for additional company or product information. ERPR delivers compelling answers with established messaging that aligns with the objectives of Corporate Communications.