Make an impact in the crowded media landscape.
Today, media outlets are experiencing unprecedented change. Audiences get their news from a wide array of sources ranging from newspapers, radio and television to social networks and podcasts. When a company needs to announce a successful funding round, product launch or executive hire — breaking through the clutter is challenging.
Sending a release out over the wire has minimal impact and can be quite costly.
Generating authentic interest from press and audiences demands a compelling story underlie each announcement. Concentrating on the desired audiences is essential to securing relative placements.
The announcement must support the business’ objectives.
Before any announcement, ERPR establishes the target audience segments and what media they’re consuming. At the same time, we work with the client’s corporate communication team to incorporate the organization’s objectives and the industry narrative within the story. This means our time is spent efficiently and effectively reaching out to designated editors and outlets.
ERPR’s methodology is proven to encourage interest, placements and opportunities that cross the gamut of traditional, digital and emerging platforms to secure not just news coverage — but stories that align with the business’ objective even when announcing a new product, CEO or even offices.