Internal communication is as essential if not more so than external communication.
Today, employees react to the market, media and social messaging and demand to know their organization’s plans. The exchange of up-to-the-minute information and the ability to operate rapidly is crucial for both startups and established organizations — changes in the news cycle, emerging technology and communication styles impact everyone or else suffer loss of control of the conversation.
ERPR aligns vision, mission and strategic objectives.
ERPR works closely with internal communication teams to understand their currently established information infrastructure. If needed, ERPR can prescribe a protocol during our tenure if one is missing. We align vision, mission and strategic objectives. Then we identify target audiences, modes of communication and establish content to eliminate discrepancies and ambiguity in messaging.
Messaging must be aligned, precise and consistent.
Controlling messaging is essential, particularly if your business faces a crisis. Distorted information and rumors can cause panic and tarnish a company’s reputation. When messaging is aligned, precise and consistent — shareholders, staff and the public are empowered to work as your company’s advocate. Corporate Communication is the foundation for all successful communication. It is a critical area of business that ERPR recommends concentrating on before advancing additional public relation efforts.