Phase Two: Strategic Planning
In Phase Two, ERPR develops a media outreach strategy based upon the goals, topics and target audiences defined in Phase One. While developing the storylines, we compile a targeted media list of potential content, media partners for submissions and expert commentary. Our goal is to generate immediate coverage as well as establish long-term viability for our clients. We place a strong emphasis on each client’s subject matter expertise to position them and their brands for upcoming editorial opportunities. ERPR provides weekly updates and phone briefings to assure clarity across teams.