Resources

Media Relations Glossary

PR is filled with jargon. It is good to know what it all means.

Frequently Asked Questions

Answers to questions we often encounter. Have a question? Let us know.

Behind the Headlines:
From a Publicist’s Perspective

Featured
What Political Campaigns Teach Us About Modern PR Strategy
What Political Campaigns Teach Us About Modern PR Strategy

Learn how the 2024 presidential campaigns reshaped PR by prioritizing niche media, podcasts, and meaningful audience connections over traditional big-brand outlets. Discover strategies to diversify media focus, rethink influence, and prioritize quality coverage for impactful brand engagement. Read more for insights on evolving your PR strategy in today’s media landscape.

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Beyond “A Moment”: How Brands Can Sustain PR Success Without Big News
Beyond “A Moment”: How Brands Can Sustain PR Success Without Big News

Every brand experiences fleeting moments of fame, but true PR success lies in maintaining relevance when the buzz fades. In our latest blog post, we explore how brands can sustain public attention through proactive PR strategies, including insight-driven content, evergreen storytelling, and strong media relationships. Learn how to keep your brand top-of-mind long after the headlines disappear. Read more to discover actionable tips for building enduring PR momentum.

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Why Building a Media List is an Ineffective PR Tactic
Why Building a Media List is an Ineffective PR Tactic

The practice of relying solely on a media list as the driving force behind PR efforts is not only outdated, it is ineffective. Building a media list should never be the backbone of a PR strategy, as there are more effective approaches that deliver better results.

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Understanding Proactive and Reactive Pitching: Choosing the Right Media Relations Strategy
Understanding Proactive and Reactive Pitching: Choosing the Right Media Relations Strategy

Media engagement typically falls into two categories: proactive and reactive pitching. Understanding the strengths and limitations of each can help organizations maximize their press opportunities and build a cohesive communications plan.

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How To Effectively Work with a Publicist: A Comprehensive Guide
How To Effectively Work with a Publicist: A Comprehensive Guide

Maximize your PR success by learning how to effectively collaborate with a publicist. Discover tips on meeting deadlines, timely communication, respecting media relationships, and trusting your publicist's expertise for optimal results.

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The Anatomy of a Message: How to Craft a Response to Tough Questions
The Anatomy of a Message: How to Craft a Response to Tough Questions

Learn how to effectively answer tough questions and build trust with your audience. Discover key strategies like honesty, transparency, and offering solutions to navigate challenging conversations with confidence.

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Understanding Journalistic Ethics in Today's Media Landscape
Understanding Journalistic Ethics in Today's Media Landscape
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Navigating the PR Challenges of Robotics: Crafting a Narrative to Educate and Engage
Navigating the PR Challenges of Robotics: Crafting a Narrative to Educate and Engage
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The Strategic Silence: When Not Responding to a Crisis is the Response
The Strategic Silence: When Not Responding to a Crisis is the Response

Learn the pros and cons of using strategic silence during a PR crisis. Discover when not responding to a crisis can be an effective response and how to manage the risks involved.

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The Importance of Corrections in Your PR Strategy
The Importance of Corrections in Your PR Strategy

Learn the importance of corrections in your PR strategy, best practices for requesting corrections, and how to avoid pitfalls to maintain your brand's integrity and media relations.

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