Brands need relevant media coverage to develop mindshare.
Whether you are a hyper-focused startup or a long-established Fortune 100 company, you have dozens of competitors, each striving for the attention of your target audience. If your rivals are in the press regularly, but your brand is not, building a media profile is critical to enhancing mindshare.
It’s critical to reach audiences across media channels.
Brand awareness demands both reach and frequency — media relations is one of the most effective ways to achieve this. Press placements help establish credibility for companies and products by borrowing equity from respected media outlets while reaching targeted audiences to deliver a consistent message across the industry.
We develop storylines that underline Corporation Communication’s established messaging.
ERPR ascertains what is driving the competitors’ coverage and pinpoints how our client’s business and brand can add to the conversation and offer a distinct point of view. ERPR works with business stakeholders to develop storylines that also underline Corporation Communication’s established messaging. We generate immediate coverage as well as establish viability for long-term media interest that continues to purposely shape the public persona of your business or brand.