Behind the Headlines:
From a Publicist’s Perspective
What Political Campaigns Teach Us About Modern PR Strategy
Learn how the 2024 presidential campaigns reshaped PR by prioritizing niche media, podcasts, and meaningful audience connections over traditional big-brand outlets. Discover strategies to diversify media focus, rethink influence, and prioritize quality coverage for impactful brand engagement. Read more for insights on evolving your PR strategy in today’s media landscape.
Beyond “A Moment”: How Brands Can Sustain PR Success Without Big News
Every brand experiences fleeting moments of fame, but true PR success lies in maintaining relevance when the buzz fades. In our latest blog post, we explore how brands can sustain public attention through proactive PR strategies, including insight-driven content, evergreen storytelling, and strong media relationships. Learn how to keep your brand top-of-mind long after the headlines disappear. Read more to discover actionable tips for building enduring PR momentum.
Why Building a Media List is an Ineffective PR Tactic
The practice of relying solely on a media list as the driving force behind PR efforts is not only outdated, it is ineffective. Building a media list should never be the backbone of a PR strategy, as there are more effective approaches that deliver better results.
Understanding Proactive and Reactive Pitching: Choosing the Right Media Relations Strategy
Media engagement typically falls into two categories: proactive and reactive pitching. Understanding the strengths and limitations of each can help organizations maximize their press opportunities and build a cohesive communications plan.
How To Effectively Work with a Publicist: A Comprehensive Guide
Maximize your PR success by learning how to effectively collaborate with a publicist. Discover tips on meeting deadlines, timely communication, respecting media relationships, and trusting your publicist's expertise for optimal results.
The Anatomy of a Message: How to Craft a Response to Tough Questions
Learn how to effectively answer tough questions and build trust with your audience. Discover key strategies like honesty, transparency, and offering solutions to navigate challenging conversations with confidence.
The Strategic Silence: When Not Responding to a Crisis is the Response
Learn the pros and cons of using strategic silence during a PR crisis. Discover when not responding to a crisis can be an effective response and how to manage the risks involved.
The Importance of Corrections in Your PR Strategy
Learn the importance of corrections in your PR strategy, best practices for requesting corrections, and how to avoid pitfalls to maintain your brand's integrity and media relations.
The Role of Storytelling in PR: How to Craft Compelling Narratives
The backbone of any PR campaign is storytelling. Whether your tactical strategy involves events, social media, or media relations, the best campaigns are built on a compelling narrative. There’s a reason why this works: storytelling has been a powerful way for humans to connect throughout our entire existence. They draw people in, create a sense of community, and remain with people long after the tale is told.
Press Release Pickup vs. Coverage: Understanding the Differences and Maximizing Your PR Strategy
The press release is the most well-known tactic for media engagement, and it is a widely-used tool in PR and communications strategies. In tracking success metrics, it is important to understand the impact of press release pickup versus earned media coverage on your goals for the campaign.
Building Press Release Efficacy
The strategic deployment of a press release is a time-honored tradition, pivotal for disseminating vital information to the wider public and the media. Organizations that issue press releases, while often well-intentioned, can sometimes miss the mark if announcements are not executed with precision and a clear understanding of their impact.
Should You Issue a Press Release?
The press release is the most recognized tactic in public relations, dating back to the early 20th century. Ivy Lee, a public relations pioneer, is often considered the creator of the first press release in 1906, which he used to issue a statement to journalists following a Pennsylvania Railroad train wreck in Atlantic City. More than 100 years later, the press release remains an effective strategy for brands looking to engage with the public and/or the media.
PR for Media Companies: Strategies for Audience Engagement and Brand Awareness
Securing funding remains a pivotal goal in the dynamic landscape of startup growth and development. Achieving this goal often requires more than just a compelling business model or a revolutionary product; it necessitates capturing and maintaining the interest of potential investors and partners.
How to Design Successful Media Campaigns: Key Metrics to Watch
Securing funding remains a pivotal goal in the dynamic landscape of startup growth and development. Achieving this goal often requires more than just a compelling business model or a revolutionary product; it necessitates capturing and maintaining the interest of potential investors and partners.
How Startups Can Leverage Media Coverage to Fuel Investment
Securing funding remains a pivotal goal in the dynamic landscape of startup growth and development. Achieving this goal often requires more than just a compelling business model or a revolutionary product; it necessitates capturing and maintaining the interest of potential investors and partners.
Navigating the Landscape: ERPR vs Traditional Agencies
In the evolving world of public relations, choosing the right partner to elevate your brand's voice is crucial. This post demystifies the differences between traditional PR agencies and ERPR's distinctive approach.
What is a Media Relations Specialist?
Media relations is a subset of public relations. Often you’ll find PR specialists who list media relations as a skill, yet media relations is a complex space that requires deep knowledge of the constantly changing media landscape.
Defining the Objective of Your Earned Media Campaign
The success of a public relations campaign often hinges on aligning objectives with realistic expectations. If the goal is to enhance sales and support the sales team, strategically targeting coverage in key industry trades will deliver greater ROI compared to exposure in broad-reaching outlets…