Behind the Headlines:
From a Publicist’s Perspective
The Strategic Silence: When Not Responding to a Crisis is the Response
Learn the pros and cons of using strategic silence during a PR crisis. Discover when not responding to a crisis can be an effective response and how to manage the risks involved.
The Importance of Corrections in Your PR Strategy
Learn the importance of corrections in your PR strategy, best practices for requesting corrections, and how to avoid pitfalls to maintain your brand's integrity and media relations.
The Role of Storytelling in PR: How to Craft Compelling Narratives
The backbone of any PR campaign is storytelling. Whether your tactical strategy involves events, social media, or media relations, the best campaigns are built on a compelling narrative. There’s a reason why this works: storytelling has been a powerful way for humans to connect throughout our entire existence. They draw people in, create a sense of community, and remain with people long after the tale is told.
Press Release Pickup vs. Coverage: Understanding the Differences and Maximizing Your PR Strategy
The press release is the most well-known tactic for media engagement, and it is a widely-used tool in PR and communications strategies. In tracking success metrics, it is important to understand the impact of press release pickup versus earned media coverage on your goals for the campaign.
Building Press Release Efficacy
The strategic deployment of a press release is a time-honored tradition, pivotal for disseminating vital information to the wider public and the media. Organizations that issue press releases, while often well-intentioned, can sometimes miss the mark if announcements are not executed with precision and a clear understanding of their impact.
Should You Issue a Press Release?
The press release is the most recognized tactic in public relations, dating back to the early 20th century. Ivy Lee, a public relations pioneer, is often considered the creator of the first press release in 1906, which he used to issue a statement to journalists following a Pennsylvania Railroad train wreck in Atlantic City. More than 100 years later, the press release remains an effective strategy for brands looking to engage with the public and/or the media.
PR for Media Companies: Strategies for Audience Engagement and Brand Awareness
Securing funding remains a pivotal goal in the dynamic landscape of startup growth and development. Achieving this goal often requires more than just a compelling business model or a revolutionary product; it necessitates capturing and maintaining the interest of potential investors and partners.
How to Design Successful Media Campaigns: Key Metrics to Watch
Securing funding remains a pivotal goal in the dynamic landscape of startup growth and development. Achieving this goal often requires more than just a compelling business model or a revolutionary product; it necessitates capturing and maintaining the interest of potential investors and partners.
How Startups Can Leverage Media Coverage to Fuel Investment
Securing funding remains a pivotal goal in the dynamic landscape of startup growth and development. Achieving this goal often requires more than just a compelling business model or a revolutionary product; it necessitates capturing and maintaining the interest of potential investors and partners.
Navigating the Landscape: ERPR vs Traditional Agencies
In the evolving world of public relations, choosing the right partner to elevate your brand's voice is crucial. This post demystifies the differences between traditional PR agencies and ERPR's distinctive approach.
What is a Media Relations Specialist?
Media relations is a subset of public relations. Often you’ll find PR specialists who list media relations as a skill, yet media relations is a complex space that requires deep knowledge of the constantly changing media landscape.
Defining the Objective of Your Earned Media Campaign
The success of a public relations campaign often hinges on aligning objectives with realistic expectations. If the goal is to enhance sales and support the sales team, strategically targeting coverage in key industry trades will deliver greater ROI compared to exposure in broad-reaching outlets…
How to Create an Effective PR Strategy
PR campaigns can be driven by numerous objectives: raising brand awareness, publicizing products, managing public perception of issues/problems, even educating broader audiences for long-term benefits…
Communication Lessons from a Delayed Flight
We can learn much about public relations, and specifically crisis management, through difficult experiences, such as a flight delay.
Media relations. How does it work?
Whether you wish to understand how to create an effective PR strategy, land your first media placement, or form relationships with appropriate journalists, the tactics discussed below will help you successfully navigate the dynamic landscape of modern media relations.
Lessons from the Headlines: Pride Month
It's not uncommon for brands to leverage holidays, memorialized months, or particular seasons to run campaigns. The most recent Pride Month, dedicated to celebrating the LGBTQ+ community, was no exception.
The Power of Syndication in Media
In today's rapidly evolving media landscape, syndication has emerged as a crucial consideration when developing media strategy. Syndication offers unparalleled opportunities to amplify reach and impact, allowing a single story to generate a larger volume of coverage.
Ten Media Outlets Run by Women
In today's dynamic media landscape, women are making significant strides, breaking down barriers, and making their mark on media outlets, from fashion and culture to business and news. These remarkable women helm some of the world’s most notable publications; shaping narratives and driving conversations.
How to Handle a Correction Request
From simple typos to factual inaccuracies, mistakes can undermine the credibility of news articles and publications. Recognizing the significance of maintaining accurate information, media organizations have established correction policies to rectify such errors promptly.
Five Ways to Make an Announcement That's Not a Press Release
Press releases have long been the go-to method for announcing news, but they are not always the most effective or engaging way to communicate with an audience. Increasingly, companies are looking for more creative and flexible ways to share their stories and make announcements.