Leadership
We are a team of seasoned media specialists inspired by meaningful projects.
We are proven experts in executive thought leadership, corporate communication and event publicity. I drive our team to craft engaging messages that resonate with journalists — I respect them too much to waste their time or ours with stories that are not a good fit.
Founder and CEO,
Renee Sieli
Renee Sieli is the founder and CEO of the boutique PR firm ERPR Group®. Headquartered in New York City, ERPR works with clients across the United States and Europe.
Renee began her career as a coordinator for Fox News Channel, then transitioned from television to the WPP public relations firm Glover Park Group (GPG). After a few years, Renee felt a strong desire to begin a new kind of media relations firm: one that works on projects, not retainers, and focuses on success metrics, not solely placements. She believes strongly that placements and success are not always equal.
Renee strives to achieve the most strategic placements for ERPR’s clients.
Remaining focused on the goal at hand is the foundation of ERPR’s success under Renee’s leadership. This eliminates distractions that can derive from splitting time between critical projects and less valuable communication materials. Projects are defined in advance, as well as timelines. This empowers ERPR to focus 100 percent on achieving the right placements.
ERPR never transfers projects from senior leadership to junior staffers.
An all too familiar practice in PR, junior staffers take over for executives and advanced specialists after the kick-off call. Renee has heard these stories time and time again from clients. ERPR does not implement this practice. However, ERPR may bring in industry experts to manage certain aspects of projects. For instance, if a client’s product is remarkably technical in a specific niche, such as artificial intelligence in financial services, ERPR will draw from its talent pool of experienced partners to craft storylines that only the most seasoned subject matter expert can accomplish. This strategy increases our ability to penetrate into the most significant media threads, which are often the most challenging to reach.
Renee holds a B.A. in Political Communication from George Washington University, where she graduated magna cum laude. She lives with her husband, Bill, in New York City.
Behind the Headlines:
From a Publicist’s Perspective
