Behind the Headlines:
From a Publicist’s Perspective
What is a Media Relations Specialist?
Media relations is a subset of public relations. Often you’ll find PR specialists who list media relations as a skill, yet media relations is a complex space that requires deep knowledge of the constantly changing media landscape.
How to Create an Effective PR Strategy
PR campaigns can be driven by numerous objectives: raising brand awareness, publicizing products, managing public perception of issues/problems, even educating broader audiences for long-term benefits…
Communication Lessons from a Delayed Flight
We can learn much about public relations, and specifically crisis management, through difficult experiences, such as a flight delay.