Few events are more damaging to a company’s reputation than environmental, financial, or other disasters. However, even when unimaginable tragedies occur due to human error, a carefully planned and executed public relations campaign can mitigate both the short-term and long-term damage to a company’s public image.

Occasionally, when speaking to the media, it is necessary to share information that can not be attributed back to a source. These situations can be navigated by properly invoking "off the record" and "on background." 

It can be tempting to take a one-size-fits-all approach to pitching, but even the most compelling story needs a strategy. Securing better placements boils down to pitching smarter, not harder. 

Without a communications infrastructure, publicity efforts will not only be unfruitful, they may also permanently tarnish a brand’s reputation…

Successful PR campaigns boil down to telling great stories. Below is a guide on how to best develop engaging storylines. It is as simple as following the five Ws, and questions that influence any news story: who, what, where, when and why? 

The introduction of the media paywall emerged as a “thing” more than a decade ago when The Wall Street Journal announced their subscription paywall, which met fierce backlash. WSJ represented the exception to the rule only until the last decade, as most major publications now have a content paywall…

Perhaps the most iconic and intriguing phrase in the media world, “Off the Record” (OTR) often serves as fodder for dramatic Hollywood moments. In reality, OTR scenarios are delicate matters when dealing with the media…

News embargoes and exclusives are tools publicists use to disseminate news or information. Let’s look into the specifics of each tactic, and when it is appropriate to offer one or the other…

When it comes to owned media, paid media, and earned media, each channel has a specific function and purpose, and each can play a separate, yet complementary, critical role in any brand strategy…

We’re often asked about how we gauge success in our work. The answer tends to be a bit murky as no clear-cut method to measure PR success exists, such as the standardized metrics applied to marketing and advertising campaigns. We often rely on broader metrics to track PR effectiveness, but these tend to fall short of capturing the true impact of any publicity…

Despite the vast and undeniable power of mainstream media outlets, limitations exist to filing stories here, so they are certainly not the only guiding stars for successful PR…