Behind the Headlines:
From a Publicist’s Perspective
Women in Media: “Firsts” Throughout the Years
Over the last three centuries, women working in media have had to fight for respect, recognition, and equal treatment, advancing the agenda that women have a rightful place in the industry. Whether in journalism, public relations, television, radio, advertising or any media venue, women have successfully turned industry “norms” on their head…
Questionnaire for Media: Dan Jaehnig, NBC 10 News WJAR
We connected with Dan Jaehnig, Prime Evening Anchor at NBC 10 News WJAR.
How Revolutionary turned “New Normal”
Over the past two decades, brand executives have debated whether to align themselves with political issues, concerned that the move might alienate potential customers. Until recently, promoting a controversial opinion in an advertisement was unheard of, as it posed a potential threat to the viability of a company…
Questionnaire for Media: Patrick Ferrise, SiriusXM
We connected with Patrick Ferrise, Senior Producer at SiriusXM.
Meaningful Diversity Initiatives Lead to Meaningful Press Experiences: Why Your Brand Should Care About Diversity Inclusion
Public relations can enable the process of both adopting positive diversity-driven policies and promoting inclusivity. It can also prove detrimental. The difference between championing a cause and failing miserably lies inherently in the actions taken (or not taken) to back up public declarations concerning diversity…
Questionnaire for Media: Andy Altman, CNET
We connected with Andy Altman, a Senior Producer at CNET.
2021 Public Relations Trend Snapshot
Like most industries, the coronavirus pandemic has drastically impacted and altered the media. Most, if not all outlets, have migrated away from traditional print and broadcast newsrooms for remote work, and have faced revenue challenges like so many other industries…
Questionnaire for Journalists: Christine Hall, Crunchbase News
We connected with Christine Hall, a Contributing Writer at Crunchbase News.
External Spokespeople: Risk or Reward?
When a celebrity or influencer aligns themselves with a brand, they also align themselves with that brand identity and what they stand for. It also works the other way: brands open themselves up to the identity of the external spokespeople they hire…
Perfecting the Art of the Interview with Jennifer Fukui
Jennifer Fukui is a leading media trainer - she’s trained some of the most well-known household names and served as a producer on 20/20. Here, she offers some advice and best practices on perfecting the art of the interview.
Questionnaire for Journalists: Emma Sandler, Glossy
We connected with Emma Sandler, reporter at Glossy.
Responding to Media Request for Commentary
It is not uncommon to face a situation where you’re asked to provide commentary on a breaking story. A reporter will typically want input from the participants in the breaking story and so if the story pertains to your company, they may reach out for commentary. The question then becomes, how should you respond?
How to Master the Art of Championing Political Topics as a Brand
When Nike first introduced its Colin Kaepernick ad in 2018, the brand broke with the unspoken tradition of businesses avoiding politically-charged topics. Doing so can alienate audiences, and ultimately hurt a business’s main purpose for existing: to generate revenue. But while Nike did suffer a short-term hit, the brand solidified loyalty from target audience segments…
Questionnaire for Journalists: Spencer Israel, Benzinga
We connected with Spencer Israel, Editor, Producer and Host at Benzinga.
Questionnaire for Journalists: Pamela Mitchell, Yahoo! Finance
We connected with Pam Mitchell, digital producer at Yahoo! Finance.
Questionnaire for Journalists: Michael Cogdill, WYFF
We spoke with Michael Cogdill, anchor and long-form reporter at WYFF and 29-time Emmy winner.
What If the PR Industry Ditched the Retainer Model?
Most PR firms require a six-month to one-year commitment. This setup often breeds dissatisfaction. What if the model shifted?
Questionnaire for Journalists: Javier Hasse, Benzinga/Forbes/El Planteo
We connected with Javier Hasse, managing director of Benzinga Cannabis, senior contributor to Forbes, co-founder and CEO of Spanish news site El Planteo and best-selling book author with Entrepreneur Media.
Public Relations in a Pandemic
No one knows what the future will hold, and that shared unease has encompassed the globe. Accompanying the growing fear of the unknown is a growing eagerness to engage with others. Despite current circumstances, brands can participate and even motivate healthy engagement if done appropriately.
Questionnaire for Journalists: Wendy Almeida, Marketing Land
We spoke with Wendy Almeida, community editor for MarTech Today, Search Engine Land & Marketing Land.