Behind the Headlines:
From a Publicist’s Perspective
Five Questions to Determine News Value
A story can be interesting or a topic may spark discussion, but without the timely element often described as “news value” or a “news hook,” the probability for press coverage is diminished.
Questionnaire for Journalists: Chuck Jaffe, “Money Life with Chuck Jaffe”
We spoke with Chuck Jaffe, syndicated financial columnist and host of Money Life with Chuck Jaffe and former columnist for MarketWatch.
Questionnaire for Journalists: Jacob Wolinsky, ValueWalk
We connected with Jacob Wolinsky, founder and editor of ValueWalk, a site that provides coverage on hedge funds, large asset managers, and value investing.
How to Boost PR ROI: Recycle Coverage
A simple way to measure the impact of media coverage, and ultimately boost any investment in PR, is to recycle an article or segment once it is published.
A Lesson in Word Choice: The Peloton IPO
The debut of a company on the public markets has always created a public spectacle of sorts; even more so when the IPO landscape is robust. For companies preparing to go public at such a time, there are two key considerations to keep in mind…
Questionnaire for Journalists: Kim Davis, Freelance Editor
We spoke with Kim Davis, freelance editor and former editor at DMN, covering all aspects of digital and data-driven marketing.
A startup company urgently needed to increase awareness while premiering a 360-degree video and virtual reality content network.
A premier network of 360-degree video and virtual reality content was rapidly growing thanks to meaningful partnerships with well-known brands such as Discovery, Disney, National Geographic and Red Bull.