Most PR firms require a six-month to one-year commitment. This setup often breeds dissatisfaction. What if the model shifted?

We connected with Javier Hasse, managing director of Benzinga Cannabis, senior contributor to Forbes, co-founder and CEO of Spanish news site El Planteo and best-selling book author with Entrepreneur Media.

No one knows what the future will hold, and that shared unease has encompassed the globe. Accompanying the growing fear of the unknown is a growing eagerness to engage with others. Despite current circumstances, brands can participate and even motivate healthy engagement if done appropriately. 

We spoke with Wendy Almeida, community editor for MarTech Today, Search Engine Land & Marketing Land.

A story can be interesting or a topic may spark discussion, but without the timely element often described as “news value” or a “news hook,” the probability for press coverage is diminished.

We spoke with Chuck Jaffe, syndicated financial columnist and host of Money Life with Chuck Jaffe and former columnist for MarketWatch.

We connected with Jacob Wolinsky, founder and editor of ValueWalk, a site that provides coverage on hedge funds, large asset managers, and value investing.

A simple way to measure the impact of media coverage, and ultimately boost any investment in PR, is to recycle an article or segment once it is published.

The debut of a company on the public markets has always created a public spectacle of sorts; even more so when the IPO landscape is robust. For companies preparing to go public at such a time, there are two key considerations to keep in mind…

We spoke with Kim Davis, freelance editor and former editor at DMN, covering all aspects of digital and data-driven marketing.