We’re often asked about how we gauge success in our work. The answer tends to be a bit murky as no clear-cut method to measure PR success exists, such as the standardized metrics applied to marketing and advertising campaigns. We often rely on broader metrics to track PR effectiveness, but these tend to fall short of capturing the true impact of any publicity…

Despite the vast and undeniable power of mainstream media outlets, limitations exist to filing stories here, so they are certainly not the only guiding stars for successful PR…

Over the last three centuries, women working in media have had to fight for respect, recognition, and equal treatment, advancing the agenda that women have a rightful place in the industry. Whether in journalism, public relations, television, radio, advertising or any media venue, women have successfully turned industry “norms” on their head…

We connected with Dan Jaehnig, Prime Evening Anchor at NBC 10 News WJAR.

Over the past two decades, brand executives have debated whether to align themselves with political issues, concerned that the move might alienate potential customers. Until recently, promoting a controversial opinion in an advertisement was unheard of, as it posed a potential threat to the viability of a company…

We connected with Patrick Ferrise, Senior Producer at SiriusXM.

Like most industries, the coronavirus pandemic has drastically impacted and altered the media. Most, if not all outlets, have migrated away from traditional print and broadcast newsrooms for remote work, and have faced revenue challenges like so many other industries…

When a celebrity or influencer aligns themselves with a brand, they also align themselves with that brand identity and what they stand for. It also works the other way: brands open themselves up to the identity of the external spokespeople they hire…

It is not uncommon to face a situation where you’re asked to provide commentary on a breaking story. A reporter will typically want input from the participants in the breaking story and so if the story pertains to your company, they may reach out for commentary. The question then becomes, how should you respond?

When Nike first introduced its Colin Kaepernick ad in 2018, the brand broke with the unspoken tradition of businesses avoiding politically-charged topics. Doing so can alienate audiences, and ultimately hurt a business’s main purpose for existing: to generate revenue. But while Nike did suffer a short-term hit, the brand solidified loyalty from target audience segments…