Behind the Headlines:
From a Publicist’s Perspective
The Importance of Corrections in Your PR Strategy
Learn the importance of corrections in your PR strategy, best practices for requesting corrections, and how to avoid pitfalls to maintain your brand's integrity and media relations.
PR for Media Companies: Strategies for Audience Engagement and Brand Awareness
Securing funding remains a pivotal goal in the dynamic landscape of startup growth and development. Achieving this goal often requires more than just a compelling business model or a revolutionary product; it necessitates capturing and maintaining the interest of potential investors and partners.
Defining the Objective of Your Earned Media Campaign
The success of a public relations campaign often hinges on aligning objectives with realistic expectations. If the goal is to enhance sales and support the sales team, strategically targeting coverage in key industry trades will deliver greater ROI compared to exposure in broad-reaching outlets…
How to Create an Effective PR Strategy
PR campaigns can be driven by numerous objectives: raising brand awareness, publicizing products, managing public perception of issues/problems, even educating broader audiences for long-term benefits…
Communication Lessons from a Delayed Flight
We can learn much about public relations, and specifically crisis management, through difficult experiences, such as a flight delay.
Media relations. How does it work?
Whether you wish to understand how to create an effective PR strategy, land your first media placement, or form relationships with appropriate journalists, the tactics discussed below will help you successfully navigate the dynamic landscape of modern media relations.