Behind the Headlines:
From a Publicist’s Perspective
Understanding Proactive and Reactive Pitching: Choosing the Right Media Relations Strategy
Media engagement typically falls into two categories: proactive and reactive pitching. Understanding the strengths and limitations of each can help organizations maximize their press opportunities and build a cohesive communications plan.
How To Effectively Work with a Publicist: A Comprehensive Guide
Maximize your PR success by learning how to effectively collaborate with a publicist. Discover tips on meeting deadlines, timely communication, respecting media relationships, and trusting your publicist's expertise for optimal results.
