Behind the Headlines:
From a Publicist’s Perspective
What Political Campaigns Teach Us About Modern PR Strategy
Learn how the 2024 presidential campaigns reshaped PR by prioritizing niche media, podcasts, and meaningful audience connections over traditional big-brand outlets. Discover strategies to diversify media focus, rethink influence, and prioritize quality coverage for impactful brand engagement. Read more for insights on evolving your PR strategy in today’s media landscape.
Why Building a Media List is an Ineffective PR Tactic
The practice of relying solely on a media list as the driving force behind PR efforts is not only outdated, it is ineffective. Building a media list should never be the backbone of a PR strategy, as there are more effective approaches that deliver better results.
Understanding Proactive and Reactive Pitching: Choosing the Right Media Relations Strategy
Media engagement typically falls into two categories: proactive and reactive pitching. Understanding the strengths and limitations of each can help organizations maximize their press opportunities and build a cohesive communications plan.
Defining the Objective of Your Earned Media Campaign
The success of a public relations campaign often hinges on aligning objectives with realistic expectations. If the goal is to enhance sales and support the sales team, strategically targeting coverage in key industry trades will deliver greater ROI compared to exposure in broad-reaching outlets…