Technology Case Study

A growing technology company sought to expand its presence within the press.

 

Objective:

After successfully engaging with ERPR on an initial project, a startup that developed a data visualization tool geared towards media companies was interested in expanding its stream of media coverage.

As a brand building and fundraising tool, they found press coverage quite impactful and wanted to continue to generate fresh content. The company had a new product launch in the pipeline and wanted to continue to build a thought leadership profile for the brand as it interfaced with potential investors and potential new clients. The startup looked to ERPR to both design and execute a media engagement campaign that could extend the shelf life of their story in the press and create additional engagement opportunities with key audiences.

Strategy:

We leveraged the timeliness of the company news, in this case a new product launch, to generate immediate news coverage.

ERPR designed a campaign intended to generate immediate results. We leveraged the announcement to pursue and secure feature stories that told the brand’s story in-depth. We supplemented that coverage with expert commentary and byline opportunities for company leadership to further build a thought leadership profile.

The variety of storylines that we crafted highlighted the different aspects of the startup, and allowed us to approach a range of publications and create engagement with a variety of key audiences.

Results:

A collection of coverage, in both trade and consumer publications, was secured over the course of four weeks.

 

Sample Coverage:

ERPR believes a strong story is at the base of all relevant press coverage. Below are a few of the outlets that reported on our client, a rapidly growing technology company seeking product exposure.