Technology Case Study

A startup company had an urgency to increase awareness while premiering a network of 360-degree video and virtual reality content.

 

Objective:

Increase awareness while premiering a new 360-degree video product on Apple® TV.

A startup premier network company of 360-degree video and virtual reality content was rapidly growing thanks to meaningful partnerships with well-known brands such as Discovery, Disney, National Geographic and Red Bull. Despite these valuable collaborations, the company remained a relatively unknown brand with limited press coverage. The brand was named in stories about their content partners, but they never received the widespread attention they believed they deserved.

They enlisted ERPR Group’s services in its first investment in public relations. The founding leadership team was interested in elevating brand reputation, particularly within audiences of marketers, content creators and the technology community.

Strategy:

ERPR designed an aggressive PR campaign to maximize media exposure during a critical product launch period.

To maximize media attention, ERPR advised pillaring the campaign on the launch of the company’s latest app for Apple TV. The app delivered the brand’s entire library to the platform, and they were the first company to bring this immersive content to Apple TV.

ERPR Group recommended leveraging this new app to spearhead a media engagement campaign. We developed a strategic outreach plan to target a range of key audiences, placing the brand at the forefront of each story and positioning the team as indispensable innovators in the virtual reality arena.

Results:

Over just four weeks, ERPR was able to secure a range of coverage for the brand spanning technology and trade publications.

 

Sample Coverage:

ERPR believes a strong story is at the base of all relevant press coverage. Below are a few of the outlets that reported on our client, a startup premier network company .